FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934 or Section 30(h) of the Investment Company Act of 1940
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(Print or Type Responses)
1. Name and Address of Reporting Person *
Satori Capital, LLC
   2. Issuer Name and Ticker or Trading Symbol
Lovesac Co [LOVE] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
__X__ Director _____ 10% Owner
_____ Officer (give title below) __X__ Other (specify below)
Affiliate of reporting person
(Last)
(First)
(Middle)
2501 N. HARWOOD ST., 20TH FLOOR, 		 3. Date of Earliest Transaction (Month/Day/Year)
07/14/2021
(Street)

DALLAS, TX 75201		 4. If Amendment, Date Original Filed(Month/Day/Year)
 6. Individual or Joint/Group Filing(Check Applicable Line)
___ Form filed by One Reporting Person
_X_ Form filed by More than One Reporting Person
(City)
(State)
(Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)		 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code
(Instr. 8)		 4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)		 5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)		 6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)		 7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 07/14/2021   S   4,000 D $ 65.42 (1) 907,257 I See footnote (2)
Common Stock 07/14/2021   S   1,900 D $ 66.37 (1) 905,357 I See footnote (2)

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
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Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)		 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code
(Instr. 8)		 5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)		 6. Date Exercisable and Expiration Date
(Month/Day/Year)		 7. Title and Amount of Underlying Securities
(Instr. 3 and 4)		 8. Price of Derivative Security
(Instr. 5)		 9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)		 10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)		 11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares

Reporting Owners

Reporting Owner Name / Address Relationships
 Director  10% Owner  Officer  Other
Satori Capital, LLC
2501 N. HARWOOD ST., 20TH FLOOR
DALLAS, TX 75201		   X     Affiliate of reporting person
Grafer John Richard
C/O THE LOVESAC COMPANY
TWO LANDMARK SQUARE, SUITE 300
STAMFORD, CT 06901		   X      
SCGPM, LLC
2501 N. HARWOOD ST., 20TH FLOOR
DALLAS, TX 75201		       Affiliate of reporting person
Satori Capital Strategic Opportunities GP, LLC
2501 N. HARWOOD ST., 20TH FLOOR
DALLAS, TX 75201		       Affiliate of reporting person
Satori Capital III GP, LLC
2501 N. HARWOOD ST., 20TH FLOOR
DALLAS, TX 75201		       Affiliate of reporting person
Satori Capital Strategic Opportunities, LP
2501 N. HARWOOD STREET 20TH FLOOR
DALLAS, TX 75201		       Affiliate of reporting person
Satori Capital III, LP
2501 N. HARWOOD STREET 20TH FLOOR
DALLAS, TX 75201		       Affiliate of reporting person
VANDERBECK SUNNY
2501 N. HARWOOD ST., 20TH FLOOR
DALLAS, TX 75201		       Affiliate of reporting person
Eisenman Randy
2501 N. HARWOOD ST., 20TH FLOOR
DALLAS, TX 75201		       Affiliate of reporting person

Signatures

 Satori Capital, LLC By: /s/ Sunny Vanderbeck Title: President   07/16/2021
**Signature of Reporting Person Date
 /s/ John Richard Grafer   07/16/2021
**Signature of Reporting Person Date
 SCGPM, LLC By: /s/ Sunny Vanderbeck Title: President   07/16/2021
**Signature of Reporting Person Date
 Satori Capital Strategic Opportunities GP, LLC By: SCGPM, LLC, its Manager, By: /s/ Sunny Vanderbeck Title: President   07/16/2021
**Signature of Reporting Person Date
 Satori Capital III GP, LLC By: SCGPM, LLC, its Manager, By: /s/ Sunny Vanderbeck Title: President   07/16/2021
**Signature of Reporting Person Date
 Satori Capital Strategic Opportunities, LP By: Satori Capital Strategic Opportunities GP, LLC, its General Partner, By: SCGPM, LLC, its Manager, By: /s/ Sunny Vanderbeck Title: President   07/16/2021
**Signature of Reporting Person Date
 Satori Capital III, LP By: Satori Capital III GP, LLC, its General Partner, By: SCGPM, LLC, its Manager, By: /s/ Sunny Vanderbeck Title: President   07/16/2021
**Signature of Reporting Person Date
 /s/ Sunny Vanderbeck   07/16/2021
**Signature of Reporting Person Date
 /s/ Randy Eisenman   07/16/2021
**Signature of Reporting Person Date

Explanation of Responses:

* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1) The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $65.42: $65.03 to $65.965, inclusive and (b) with respect to the weighted average price of $66.37: $66.025 to $66.60, inclusive. The reporting person undertakes to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (1).
(2) Satori Capital Strategic Opportunities GP, LLC ("Satori CSOGP"), is the general partner of Satori Capital Strategic Opportunities, LP ("Satori CSO") and Satori Capital III GP, LLC ("SCIIIGP"), is the general partner of Satori Capital III, LP ("SCIII"). SCGPM, LLC ("SCGPM") is the manager of Satori CSOGP and SCIIIGP and may be deemed to share voting and dispositive power with respect to the shares held by Satori CSO and SCIII. SCGPM is wholly owned and controlled by Satori Capital, LLC ("Satori Capital"), which is indirectly owned and controlled by Sunny Vanderbeck and Randy Eisenman through entities that Sunny Vanderbeck or Randy Eisenman own or control. By reason of the provisions of Rule 16a-1 of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), Mr. Grafer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by Satori CSO and SCIII. Mr. Grafer disclaims beneficial ownership of the securities owned by Satori CSO and SCIII, and the filing of this Form 4 shall not be deemed an admission that Mr. Grafer is the beneficial owner of the securities for purposes of Section 16 of the Exchange Act or for any other purpose.

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