Shawn Nelson founded Lovesac in 1998 and is currently serving as Chief Executive Officer of the Company and as a member of the Board of Directors. Mr. Nelson is the lead designer of the Company's patented products and leads sourcing, creative, design, public relations, investor relations and culture. In 2005, Mr. Nelson won Richard Branson's "The Rebel Billionaire" on Fox and continues to participate in ongoing TV appearances. Mr. Nelson has a Master's Degree in Strategic Design and Management and is a graduate-level instructor at Parsons, The New School for Design in New York City. Mr. Nelson is also fluent in Mandarin.

Mary Fox is the President of The Lovesac Company. Previously, she served as General Manager for North America Consumer Products at BIC (OTCMKTS: BICEF) from 2018 to November 2021. Prior to joining BIC, she spent six years at L’Oréal (OTCMKTS: LRLCF) in various roles within Ecommerce, New Business Development, and Business Transformation in the United States. Before L’Oréal, Ms. Fox held several senior leadership positions at Walmart (NYSE: WMT) in both the United States and International divisions. During her time as SVP Global Sourcing at Walmart, Ms. Fox co-founded the Sustainable Apparel Coalition (SAC) in 2009 with Patagonia, which is now the leading global apparel, footwear, and textile coalition focused on sustainable production. From 2021 to 2023, Ms. Fox also served as a director of AF Acquisition Corp. (Nasdaq: AFAQU) from 2021 to 2023, and since March 2023 as an Operating Advisor for AF Ventures, a consumer fund for emerging state growth businesses in categories which include, food, beverage, health, wellness and beauty. She also served on the Board of Directors of The Lovesac Company from 2020 to November 2021. Ms. Fox graduated from Coventry University in the United Kingdom and holds a degree in manufacturing engineering and business studies.

Andrew Farag is Executive Vice President, Chief Financial Officer & Treasurer of The Lovesac Company. Previously, he served as Managing Director at Riveron, where he provided strategic finance and corporate advisory solutions. In this capacity and through his previous role at Ankura Consulting, he led financial transformations, post-merger integrations, and performance improvement initiatives across multiple industries including consumer goods, marketing, manufacturing, retail, and technology. His experience encompasses companies at every stage of growth, including those scaling toward $2 billion in revenue. Prior to his consulting roles, he held CFO and COO positions at Net Retailers, Inc., Dynamic Communities, and rEvolution Marketing where he built and scaled finance organizations, developed sophisticated FP&A capabilities, and led companies through critical growth phases. Mr. Farag earned his Bachelor of Science in Accounting from Purdue University’s Krannert School of Management and his MBA in Finance from Northwestern University’s J.L. Kellogg School of Management.

Heidi Cooley is the Executive Vice President, Chief Brand and Marketing Officer of The Lovesac Company. Previously, she served as the SVP, Chief Marketing Officer at Crocs (Nasdaq: CROX) where she played a pivotal role in transforming the multi-billion dollar brand into a cultural zeitgeist, driving record profitability and significant shareholder value. Prior to Crocs, Heidi held the position of Vice President of Marketing at Sports Authority. Ms. Cooley is a member of the Fellow Board of Directors and serves on the Regional Board of Directors and DE&I Committee for the American Red Cross of Colorado & Wyoming. Heidi holds a Master of Science in Organizational Leadership from Colorado State University Global and a Bachelor of Science in Business Management from the Fashion Institute of Design & Merchandising.