Shawn Nelson founded Lovesac in 1998 and is currently serving as Chief Executive Officer of the Company and as a member of the Board of Directors. Mr. Nelson is the lead designer of the Company's patented products and leads sourcing, creative, design, public relations, investor relations and culture. In 2005, Mr. Nelson won Richard Branson's "The Rebel Billionaire" on Fox and continues to participate in ongoing TV appearances. Mr. Nelson has a Master's Degree in Strategic Design and Management and is a graduate-level instructor at Parsons, The New School for Design in New York City. Mr. Nelson is also fluent in Mandarin.

Mary Fox is the President and Chief Operating Officer of The Lovesac Company. Previously, she served as General Manager for North America Consumer Products at BIC (OTCMKTS: BICEF) from 2018 to November 2021. Prior to joining BIC, she spent six years at L’Oréal (OTCMKTS: LRLCF) in various roles within Ecommerce, New Business Development, and Business Transformation in the United States. Before L’Oréal, Ms. Fox held several senior leadership positions at Walmart (NYSE: WMT) in both the United States and International divisions. During her time as SVP Global Sourcing at Walmart, Ms. Fox co-founded the Sustainable Apparel Coalition (SAC) in 2009 with Patagonia, which is now the leading global apparel, footwear, and textile coalition focused on sustainable production. From 2021 to 2023, Ms. Fox also served as a director of AF Acquisition Corp. (Nasdaq: AFAQU) from 2021 to 2023, and since March 2023 as an Operating Advisor for AF Ventures, a consumer fund for emerging state growth businesses in categories which include, food, beverage, health, wellness and beauty. She also served on the Board of Directors of The Lovesac Company from 2020 to November 2021. Ms. Fox graduated from Coventry University in the United Kingdom and holds a degree in manufacturing engineering and business studies.

Keith Siegner is Executive Vice President and Chief Financial Officer of The Lovesac Company.  Previously, he served as Chief Financial Officer of Vindex, LLC, a leading global esports technology and infrastructure company that was sold to Savvy Games Group in February 2023.  In this role, Keith led global finance operations for Vindex and its subsidiaries, which included Esports Engine, Vindex Intelligence and Belong Gaming Arenas. Prior to joining Vindex he served as the Vice President, Investor Relations, Mergers & Acquisitions, and Treasurer at Yum! Brands (NYSE: YUM), which included leading the capital markets, global cash management, and risk finance teams, as well as several years in corporate strategy. Before YUM, Keith was a senior banking executive in equity research for over 15 years at UBS Securities, where he was Executive Director, and at Credit Suisse before that. He began his career at Arthur Andersen in the International Tax Consulting Division.  Keith received Bachelor’s and Master’s accounting degrees from Wake Forest University, and is a Certified Financial Analyst Charterholder and a Certified Public Accountant (inactive).

Heidi Cooley is the Executive Vice President, Chief Brand and Marketing Officer of The Lovesac Company. Previously, she served as the SVP, Chief Marketing Officer at Crocs (Nasdaq: CROX) where she played a pivotal role in transforming the multi-billion dollar brand into a cultural zeitgeist, driving record profitability and significant shareholder value. Prior to Crocs, Heidi held the position of Vice President of Marketing at Sports Authority. Ms. Cooley is a member of the Fellow Board of Directors and serves on the Regional Board of Directors and DE&I Committee for the American Red Cross of Colorado & Wyoming. Heidi holds a Master of Science in Organizational Leadership from Colorado State University Global and a Bachelor of Science in Business Management from the Fashion Institute of Design & Merchandising.