Built to last. Designed to evolve.

At Lovesac, we build products for life. For real life. For your whole life.

“The Lovesac Company is committed to building a conscious business and a culture that is purpose driven and transparent. All stakeholders are considered – customers, associates, suppliers, partners, and investors – and contribute to the many opportunities we see for the future of Lovesac. We listen to and learn from them, seeking to address their concerns and interests in our inaugural FY21 ESG Report. We intend to continue providing updates about our ESG journey annually.”

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What We Believe

We’re a company committed to living our values. Our guiding principles are the foundation of our business, grounded in true sustainability, and best describe how we think about our business.

Our Pillars of Impact

Three main areas of focus to create a conscious business


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Sustainable Development Goals

We take inspiration from the United Nations Sustainable Development Goals (United Nations SDGs) to align our own strategic purpose with the highest social and environmental ideals of our world. Our vision contributes to these SDGs:

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Designed for Life™ means so much more than building a product strong enough to withstand the test of time. Products must be Built to Last and Designed to Evolve so that they never go out of style and never become obsolete.

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Focused on the Future

Lovesac is in the early stages of implementing its new operational design framework, called Circle to Consumer (CTC). Through the CTC framework, we aim to realize our goal of a 100% circular and sustainable business model. We plan to offer and facilitate programs that will extend the useful life of our products and embrace the circular economy.